All the pointers are that as the newest generations grow up and take their place, so video will become the most important ICT. This will happen on the internet just as soon as broadband becomes fast enough and ubiquitous, which is happening already to a certain extent. YouTube has become one of the most useful resources for looking up music, for example. Marketers believe that video creates a stronger relationship with viewers than readers of text of listeners to podcasts.
On the other hand there are some distinct disadvantages of video. It tends to be a broadcast medium rather than an interactive community channel for dialogue. Also it can be a slow way of absorbing information. The fast forward button doesn’t work nearly as well as an eyeball scanning over text looking for particular items of interest. As a view, you get lulled into a slow frame of mind, patiently waiting for the video presenter to get to the point!